CM Yogi has said that the ‘One District–One Product (ODOP)’ scheme, which has now become a core part of the UP brand, is ready to enter its next phase as ODOP 2.0 to lift local industries, self-employment, and exports. He said that, since global markets, modern demand, technology upgrades, and new standards of quality and packaging are constantly changing, ODOP must move forward in a far broader, professional, and result-oriented manner. Through ODOP 2.0, the government aims to turn the state’s traditional products into a strong base for larger markets, exports, and stable jobs.
‘One District–One Cuisine’ to Promote Food Heritage
During an important meeting on Friday (December 5), the Chief Minister also stressed the need to give a unified identity to each district’s food traditions through the concept of ‘One District–One Cuisine’ (ODOC). He said this plan is deeply connected to Uttar Pradesh’s cultural soul, as every region has its own special dishes—some are known for halwa, while others are famous for dalmoth. Therefore, he instructed officials to map every district’s signature dishes and, afterwards, strengthen their quality, hygiene, packaging, branding, and marketing. He added that ODOP and ODOC together will speed up the journey of Uttar Pradesh from “local to global.”
State Targets Bigger Markets, Better Facilities, Stronger Branding
In the meeting, officials said that since its launch in 2018, ODOP has become the backbone of the state’s exports and local industries. So far, more than 1.25 lakh toolkits have been distributed, loans worth over ₹6,000 crore have been approved, and more than 8,000 entrepreneurs have received direct marketing support. The state has approved 30 common facility centres, while 44 ODOP products have already been geo-tagged. Moreover, ODOP items are available on major e-commerce platforms and contribute over 50% of the state’s total exports, earning national awards for two consecutive years.
The Chief Minister said ODOP 2.0 must now act not just as a scheme but as a powerful tool for permanent employment, local enterprise, and export growth. He said the government must support those units and entrepreneurs who performed well in the first phase, so they can expand their businesses even further. He also directed officials to ensure that UP’s products become strong on all four fronts—technology, packaging, quality, and market access.
Officials noted that common facility centres linked to ODOP will now be made more useful. The Chief Minister instructed that experts should be involved with these centres so that small entrepreneurs can easily receive technical advice, design support, packaging solutions, and production-related services all in one place.
He further ordered that ODOP products must not remain limited to traditional markets but should, instead, enter large retail networks and modern marketplaces. He directed that dedicated ODOP centres be set up in the Unity Malls being developed in different states across the country. Similarly, the state must work with major retail networks to ensure that UP products get a prominent display. Moreover, ODOP products will receive certification and brand value from reputable institutions so they can gain a stronger identity in global markets.
